What We Do

Full-service Nationwide Distribution

With over 30 years of valuable experience, Goodway has built a strong distribution network which includes the biggest hypermarkets, supermarkets, membership clubs, duty free shops, and convenience stores in the Philippines. Our experienced sales team works closely with our trade partners with the goal of having Goodway’s products present in all new and leading retail outlets. We are also active in the food-service category by being the supplier of choice of various hotels, restaurants, cafes, and airlines. In addition, Goodway acknowledges the future and value of digital sales channels; thus ensuring our product availability in the country’s top e-commerce platforms. Our nationwide geographic reach, strengthened by our committed and competent team, has shaped Goodway to become one of the key players in the Philippine FMCG industry today.

Excellent In-store Merchandising

Being well-versed in modern trade, Goodway delivers exceptional in-store merchandise display by having seasoned merchandisers and participating in regular in-store marketing campaigns. Our merchandising supervisors are active in physical store visits and inventory monitoring to ensure stock availability in our partner retail outlets.

Traditional and Digital Marketing

We believe that outstanding sales figures are a result of a combination of dedicated sales people and effective brand & product marketing. Goodway invests in both traditional in-store marketing and digital marketing to build brand equity and grow market share. Our company participates in traditional in-store promotions/marketing campaigns, trade fairs, technical seminars, fun-runs, and other national/community events. In addition to that, Goodway’s young and dedicated marketing team ensures a strong online presence for our brands in social media and e-commerce platforms.

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